What It Is
Interactive Video gives viewers the power to engage with content in a personalized way, thereby offering marketers the ability to tell interactive stories, ask questions, and conduct commerce directly within video content.
Why It Matters
Features interactive, trackable pieces of content embedded within a video that users can click to dig deeper and learn more
Features decision points within a video which allow users to choose their own path and determine the outcome of their viewing experience
Records video capture in every direction at the same time, and can feature sticky hotspots that allow moving people and objects to become interactive
Allows users to slide between different videos and camera angles within one experience, showcasing different viewpoints simultaneously