What It Is

Interactive Video

Interactive Video gives viewers the power to engage with content in a personalized way, thereby offering marketers the ability to tell interactive stories, ask questions, and conduct commerce directly within video content.

Why It Matters


interaction rate with interactive video on Meredith O&O


longer engagement rate than with standard video

Meredith Offerings

Hotspot Video

Features interactive, trackable pieces of content embedded within a video that users can click to dig deeper and learn more

Branching Video

Features decision points within a video which allow users to choose their own path and determine the outcome of their viewing experience

360 Video

Records video capture in every direction at the same time, and can feature sticky hotspots that allow moving people and objects to become interactive

Multi-Stream Video

Allows users to slide between different videos and camera angles within one experience, showcasing different viewpoints simultaneously