What It Is


Podcasts are a growing, powerful and evolving medium. With digital platforms constantly changing the media landscape, podcasts have become more accessible, and consumers are rediscovering audio as an intimate environment to listen to stories and updates they care and are curious about.

Why It Matters


of Americans 25-54 listen to podcasts monthly


average podcast episode completion rate


of listeners can recall at least one brand ad


of listeners are more likely to buy brands advertised

Meredith Offerings



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