Pc
Podcasts
What It Is
Podcasts
Podcasts are a growing, powerful and evolving medium. With digital platforms constantly changing the media landscape, podcasts have become more accessible, and consumers are rediscovering audio as an intimate environment to listen to stories and updates they care and are curious about.
Why It Matters
33%
of Americans 25-54 listen to podcasts monthly
90%
average podcast episode completion rate
80%
of listeners can recall at least one brand ad
57%
of listeners are more likely to buy brands advertised
Meredith Offerings
