What It Is

Podcasts

Podcasts are a growing, powerful and evolving medium. With digital platforms constantly changing the media landscape, podcasts have become more accessible, and consumers are rediscovering audio as an intimate environment to listen to stories and updates they care and are curious about.

Why It Matters

33%

of Americans 25-54 listen to podcasts monthly

90%

average podcast episode completion rate

80%

of listeners can recall at least one brand ad

57%

of listeners are more likely to buy brands advertised

Meredith Offerings

 

 

Entertainment Weekly: The Awardist
Entertainment Weekly: Binge
Food & Wine: Communal Table
People: Cover-Up
Parents: Pregnancy Confidential
Southern Living: Biscuits & Jam