What It Is

Sales Attribution

Sales Attribution is the process of “closing the loop” and matching either offline (retail) or online (e-commerce) sales lift to specific advertising campaigns.┬áSales Attribution is the #1 request from both agency and brand partners.

Why It Matters

$4.65

average return on investment (ROI) generated for every dollar invested in Meredith print and digital platforms

11%

average sales lift (vs control) generated by Meredith print and digital campaigns

Meredith Offerings

Meredith was a pioneer in Sales Attribution with the Meredith Sales Guarantee, a complex study performed by Nielsen Catalina. In the years since, we have made precise analysis of sales lift possible for individual retail chains and product UPCs, and are able to attribute incremental store visits to a particular retailer via partnerships with Placed, Foursquare and PlaceIQ.