What It Is
Sales Attribution is the process of “closing the loop” and matching either offline (retail) or online (e-commerce) sales lift to specific advertising campaigns. Sales Attribution is the #1 request from both agency and brand partners.
Why It Matters
Meredith was a pioneer in Sales Attribution with the Meredith Sales Guarantee, a complex study performed by Nielsen Catalina. In the years since, we have made precise analysis of sales lift possible for individual retail chains and product UPCs, and are able to attribute incremental store visits to a particular retailer via partnerships with Placed, Foursquare and PlaceIQ.