What It Is
Smart (QR) Codes can be read by smartphone cameras and seamlessly drive to digital destinations. Many platforms have launched proprietary versions of QR codes that work only within the camera functions of their own apps, thus limiting the ability to customize user experience, collect relevant usage data, and gather insights and learnings. Smart Codes offer a universal solution that can be read without a third party app, and are able to drive to any destination with a URL.
Why It Matters
Meredith is rolling out Smart Codes in all of our print publications, seamlessly linking the print and digital worlds.
With Smart Codes, we can activate any digital experience for our users. Opportunities range from adding items to an e-retail shopping cart, to driving to content hubs and and videos, to launching audio and augmented reality experiences.
Every code scan results in a wealth of information we can collect, including date and time, user location, content or product impressions, cart actions, and ultimately product purchase data.