What It Is
Virtual Reality allows a user to experience a simulated scenario within a visually immersive environment. VR creates an illusion of reality which completely replaces the user’s actual surroundings. VR experiences can be realistic, via 360 video, or fantastical, via computer-generated imagery (CGI).
Why It Matters
In 2016, we revived the 82-year-old LIFE brand to serve as the umbrella for our virtual and augmented reality content, allowing us to revolutionize storytelling into multisensory, cross-platform experiences. Meredith leverages this technology to exceed the desires of our consumers and the objectives of our marketing partners.